Thursday, February 3, 2011

Statistics - Do They Lie?

One of my favorite books is How to Lie with Statistics. It goes into specific examples on how statistics can be displayed and interpreted in many different ways, depending on the message that a person wants to convey.

Common sense, right? But, this is a photography blog. Why am I discussing statistics? Can't I come up with something less nerdy?

Because I can't make any sense of the ones I've encountered lately.

Consider the following:

1) According to an organization called PMAI, an organization which supports the imaging industry (among other things), "30% of photo enthusiasts spend less than one hour a week on photo sites such as Flickr". "5% spend about ten hours a week." So, am I not marketing properly? I think I am - my Facebook statistics are actually pretty healthy. I spend around 30 minutes daily.

2) My Facebook page stats are even more confusing to me. They're terrific, but they don't correlate to my blog post views, which is linked to my page. It's sad that I had to go to YouTube to understand what my page statistics even meant. It shouldn't be this complicated.

If I were to take these two points literally, it would have sad implications for my blog. I love my blog. It makes me happy!

Now, this is a huge leap, but this reminds me of a conversation I had with a coworker today. Our jobs are very numbers driven (revenue, etc.). My coworker and I were brainstorming about ideas that would allow us to continue to focus on our main jobs - delivering revenue - but in a way that is more meaningful and fulfilling. I had a few ideas. I headed home, feeling energized and happy.

I need to take my own advice! Lately, the blog and Facebook and Flickr have been about numbers, numbers, numbers for me. This is fine, but I have been so busy at work and my volunteer job that I haven't been able to do what I love - take pictures and document my experiences. I NEED to get back to photography - next weekend, when my volunteer obligations will have ended. I miss the photo sessions I did in early December and early January. And I miss the thrill of "the shot", such as these examples:

Outside - Hotel Hershey, Hershey PA

IMG_3946 - 2010-03-27 at 12-02-50.jpg

One more weekend before I'm out of the woods. I can't wait!

Till tomorrow!

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