Ever since I set up my Facebook page, I've seen references to Facebook ads. I didn't really give them any thought, as I didn't think they were practical for me.
However, recently, I came across a discussion board that prompted me to think about it. It's quite simple to set up. You outline some parameters for the ad (title, description, simple stuff), and then you proceed to the targeting options. There, you can set up criteria around country, interests, age, education, and other related demographic information. Finally, you can proceed the pricing area, where you determine the duration of the campaign, the budget per day, etc.
Simple enough. But why would I want to do this? I'm not the type of person who spends money randomly. A few reasons which might compel me to try:
1) I wouldn't mind more exposure to my page. I'd love to see if I can generate any interaction. For the most part, it's all me.
2) More activity means more progress to me - and that's highly motivating. I've felt a "low" from a creative perspective, lately.
3) I'd like some interaction and some suggestions. The page is a great place to do it, but progress has been fairly slow so far.
4) I'd like to expand my reach to other countries. I seem to do very well in the Middle East, and I'd like to do more.
It's probably evident that I have been posting less. It's my intent to post two or three times a week, and to continue down that path. However, it's a reality that I will have less activity on my blog if I do that. However, maintaining an active Facebook page is easier for me. I can post blurbs almost daily, yet stay connected with the community.
I'll give this another week before I decide what to do. :)
Next time - an excerpt from the latest issue of Popular Photography.
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