Friday, March 11, 2011

Deals and Discounts - Should I Bite?

I've contemplated buying Photoshop CS5 on and off for a while. I always figured it would be good to have in my arsenal. But, I always change my mind. What would I do with it? Well, I'd probably tweak a few pictures. These are examples:

IMG_2551.jpg

I'd take the people out of this picture.

IMG_5282.jpg

Or brighten this picture (and make the sky blue)

IMG_1186.jpg

Or remove the cars from this picture.

Anyway, I got a discount card in the mail. Anyone who owns a recent version of Elements for Windows or the Mac can upgrade to a full-fledged version of CS5 for $299. That's a really good deal.

But is it? Not if I'm not going to use it. As some of you know, I spend some time in Aperture, but that's about it. I use it to fix pictures such as this one:

Hillwood Mansion Washington, DC

This one was unusable before I worked on it in Aperture. Beyond that, though, I hate editing images.

Unless someone convinces me that CS5 meets MY needs, I don't care how inexpensive it is, or what the discounts are. I find this interesting, because I sell software services for a living. I use exercises like this to get in the heads of my customers. Understanding their needs and what motivates them to buy (which might not always be logical) ensures I'm not throwing deals and discounts at people. My customers are consumers, after all.

Anyway, I've decided to pass on this. Feel free to contact me if you're interested in more details about the promotion. Have a great weekend!

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